Whether you’re promoting a new product or are a nonprofit organization educating your viewers about your cause, video will most likely be the key element to your campaign. YouTube.com has created the YouTube Nonprofit Program, to make incorporating videos easier for your organization. They’ve included tools to make utilizing their site and making your videos more effective.

One of the tools I’d like to shed light on is the Call-to-Action overlay. YouTube states, that by placing a Call-to-Action on your videos, you are directing your viewers to click on a specified link where they can visit your website, donate, or learn more. With that being said, according to YouTube.com’s statistics over 800 million individuals visit the site each month, this means 800 million people you could potentially reach with just one video. People watch videos and videos influence people.

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As specified by YouTube, here are the steps to create your own Call-to-Action overlay:

  1. Sign in to your account at: http://www.youtube.com
  2. Click Account at the top of your dashboard.
  3. Click Uploaded Videos under My Videos.
  4. Click Edit next to any video.
  5. Fill in all required fields under Call-to-Action Overlay.
  6. When you’re done making all changes to your video, click Save Changes.

Only one overlay may appear per video at a time; if you change the overlay the original overlay information will be replaced.”

Also keep some of these tips in mind when creating your own overlay:

  • Make sure your are clear and concise on what you are wanting your viewers to do
  • Think about the links and where you are directing your audience
  • Make sure your viewers understand the point of your overlay
  • Keep your content on your overlay short. You do not need to write a whole paragraph that is what your links and video are for.

When YouTube tested out this new feature they placed a video from Charity: water on their homepage with a Call-to-Action overlay and in one day the organization raised over $10,000 from viewers.

If you aren’t sure about this feature provided by YouTube, you should try it out on one of your videos and see if your organization can benefit from it. Placing the Call-to-Action overlays on your videos will let your audience know what they can do even after your video ends!

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