Time Bomb (2009)
PSA, 2.5 minutes
Director: Simon Willows

charity:water
www.charitywater.org

It’s hard not to think about water today. In the western world, we face growing concerns about our stewardship of the world’s most precious resource. There’s talk of shortages, evidence of reservoirs and aquifers drying up, and of course, plenty of people who simply don’t care. But forget about us. Most of us have never really been thirsty. We’ve never had to leave our houses and walk 5 miles to fetch water. We simply turn on the tap, and water comes out. Clean. Yet more than 1.1 billion people on the planet don’t have clean water. It’s hard to imagine what a billion people looks like really, but one in six might be easier. One in six people in our world don’t have access to the most basic of human needs. Something we can’t imagine going 12 hours without.

Here, we’d like to introduce you to a few of those billion people. They are very real, and they need our help. They didn’t choose to be born into a village where the only source of water is a polluted swamp. And we didn’t choose to be born in a country where even the homeless have access to clean water and a toilet. We invite you to put yourself in their shoes. Follow them on their daily journey. Carry 80 pounds of water in yellow fuel cans. Dig with their children in sand for water. Line up at a well and wait 8 hours for a turn. Now, make a decision to help. We’re not offering grand solutions and billion dollar schemes, but instead, simple things that work. Things like freshwater wells, rainwater catchments and sand filters. For about $20 a person, we know how to help millions of people.

Credits
Director: Simon Willows
Beck
: Music Artist