Think Pink Lemonade Stand (2009) Short Documentary, 8 minutes Children start a lemonade stand to raise money for cancer research, with unexpected results. Women Playing for T.I.M.E o-founded by Elaine Lustig and Sheila Solomon in 1993, Women Playing For T.I.M.E. (WPFT) is a volunteer organization dedicated to making a positive impact on women facing cancer. Since its inception, WPFT has raised more than $7 million through signature golf and tennis tournaments and a variety of other events throughout the year. Funds directly benefit cancer Technology, Immediate diagnosis,Mammography and Education at M. D. Anderson Cancer Center Orlando, part of Orlando Health. Women Playing For T.I.M.E. first focused its efforts on breast cancer, but with a prevalence of ovarian and other gynecologic cancers. The requests from patients and their families have been for us to also take a hard look at these cancers in our financial support and research. WPFT’s Steering Committee is comprised of local women who have dedicated their time, financial resources and efforts to raising awareness and much needed financial support for the early detection, prevention and ultimately a cure of cancers affecting women. Each October, women across the United States wear pink ribbons for Breast Cancer Awareness month. However, WPFT wants women to know that any time is a good time to be aware of breast cancer. That’s why pink is always in season. Credits Director: Marc Middleton, President of Growing Bolder