Re-branding birth control

Public Service Announcement

 

 

The National Campaign to Prevent Teen and Unplanned Pregnancy and the Ad Council launched a groundbreaking first-ever national public service campaign designed to reduce the rates of unplanned pregnancy among unmarried young adults in the U.S.  It directs sexually active women ages 18-24 to Bedsider.org, a new comprehensive online and mobile program, to help them find the right birth control method for them and use it carefully and consistently to help prevent unplanned pregnancy.

Benefiting: To Be Determined

 

Credits

Director – Greg Bell
Producer – Emily Skinner; Production Company – Epoch Films; Screenwriter – Lisa Rettig-Falcone and Al Kelly, Euro RSCG New York; Cinematographer – Chris McPherson
Editor – Dave Anderson and Mackenzie Cutler; Sound –
Music – Butter Music & Sound.  Music by Andrew Sherman.  Lyrics by Nicole Renaud.