Ford warriors in pink

Public Service Announcement

 

Warriors in Pink is Ford’s breast cancer initiative that donates 100% of the net proceeds of their fashionable apparel line to breast cancer research. The piece follows 11 breast cancer survivors as they meet for the first time after being chosen as Ford Warriors in Pink Models of Courage. After a rigorous selection process, these incredible women and men volunteered to share their energies and stories of survival with the world. We meet the masterminds behind the cause and get a sneak peak of the 2012 apparel line. As the launch piece for the program, this film hopes to inspire and motivate people to take action and stand up against breast cancer.

 

Credits

Director – David Modigliani, Matt Naylor

Producer – Tanya Schurr

Production Company – Flow Nonfiction

Cinematographer – Nicola Marsh and Brian Burgoyne

Editor – Matt Naylor

Music – David Rice

Sound – Pony Sound