"Pinning" The LCH Way
Are you addicted to Pinterest and have always wondered why Lights. Camera. Help. didn’t have one? Well now we do, here. We too have jumped on board with the “pinning” world.
When I created our Pinterest AccountI didn’t take it lightly, I did lots of research to see how our nonprofit organization would benefit from Pinterest and all it had to offer. Through hours of surfing the web, I found a few critical articles that helped guide me.
One of the articles I came across was written by “Facebook Marketing For Dummies” author, John Haydon. His article “12 Ways to Use Pinterest For Your Nonprofit” was probably our foundation for how our account was created. I wanted to make sure that not only was I taking advantage of what tools Pinterest had to offer, but also making sure that we were making a site that would engage our audience and be specific to our cause. In this article there were about three major points that stuck out to me, that I wanted to keep in mind not only when creating the account, but for future pinning habits. They are as followed...
- “Create Pinterest boards with a specific purpose in mind. Example:Humane Society of New York Woof – Adopt A Dog.”
- “Collaborate with co-workers or team members to help build your Pinterest board by using the board edit feature “Me + Contributors.” Let’s say your organization has a project tobuild a house. You can call the board “The House That Love Built” and invite team leaders to post photos of tools needed, progress of the build, and volunteers.”
- “Use eye-catching images to get people’s attention and repins. The more repins, the more chances you’ll have people clicking to the source website.”
Another source I found helpful was NonprofitTech 2.0’s Blog post called, “11 Must-Follow Nonprofits on Pinterest.” This post shares 11 of the top Nonprofits on Pinterest, how their boards look and what kind of information they are pinning. I found this helpful, because all these nonprofits are benefiting from Pinterest and I thought, why now try to make ours just as successful. It’s always nice to have a few examples before creating your own.
There is also a site I’ve come across that seems to be useful for all of your nonprofit social network needs. I haven’t used it yet, but it’s called, DIOSA Communications, it’s “a one-person company that specializes in social media and mobile technology webinars and trainings for nonprofit organizations.” On this site they have a list of webinars on how nonprofits can successfully use many social networks such as Pinterest, Twitter, Facebook, and more.
Pinterest can be very vital to our organization and the film world. Since we encourage nonprofits to share their stories through film, it is important to find more ways to constantly share that content, no just using Youtube. Here are a few film related Pinterest accounts you should check out. Worthwhile Films/Nonprofit Media and ChildFund International. Make sure you catch us the next time your on Pinterest!